Mr. Zhaoliang Chen, the founder of Digital Color Coating Co.,Ltd, built up his own business in 1990’s under circumstance of a market where coating companies boomed and competed fiercely, was one of the representatives of China's first group of private coatings enterprises in the 90s. He was once known as the "coatings geek" in the industry because of his smart innovative products and marketing strategies. Digital Color Coating Co.,Ltd was officially established in 2000 in Shunde, Guangdong, China, the hometown of coatings. Innovation was what we chased for over the last 20 years and will still be in the future years, and we dare to challenge the property performance with leading brands. Our company strives to provide green and performance paint products with innovative techniques that subvert the whole industry to end-users, and have constituted a solid and remarkable achievements in the sector.

"Excellence in leading painting effect" is the mission of Digital Color Coating Co.,Ltd. By combining with advance digital technique, we continuously improve the properties of interior and exterior wall paint system as well as wood paint system. During these years, we achieved one milestone after another, such as "selling white paint under the sun" to show the non-yellowing property, "selling emulsion paint with wet-scrubbing” to show the stain-resistance property, "selling varnish with scratching demonstration" to show the hardness property, "selling marble effect paint under water immersion " to show water-proof property, and our Copper Wall Series are known as “renovation master" for facades. Never allow end-users be disappointed.

Adhering to our motto - Continuous Innovation, Sustainable Integrity, Stable Quality, we has been dedicating to provide users with safe and assured high-quality coating products. By following the global environmental protection plan, we also continue to improve the company's capacity on health, safety and environment. In 2022, Digital Color Coating Co.,Ltd was accredited the "China Green Building Materials Product Certification". We will continue to build up a China ethnic paint brand with integrity and innovation in one.